A Toast to Marketing Success
This year’s ceremony was a celebration of the power of bold ideas and teamwork in driving credit union success. A record-breaking 458 entries from nearly 100 credit unions across the country were carefully reviewed by a panel of expert judges, recognizing the campaigns that made waves with their creativity, strategic vision, and member impact.
Coca-Cola Credit Union Steals the Spotlight Under the Florida Sun
Coca-Cola Credit Union is honored to have received the following recognition:
Gold, Non-Commercial Video $500 Million and Less | Bottler Partner Video
The Winning Formula for Credit Union Marketing
“These MAC awards showcase the exceptional marketing strategies that credit unions are using to better serve and engage their members,” says Andrea Finn, Chair of MAC. “This year’s conference had a true Margaritaville spirit—where passion, innovation, and connection came together to celebrate the best in credit union marketing. It’s all about enjoying the journey, sharing ideas, and raising a glass to the creativity that keeps our movement strong.”
Coca-Cola Credit Union was among 180 credit unions nationwide named as winners of the prestigious America's Credit Unions Diamond Award the Marketing, PR & Development Council’s annual competition for marketing excellence.
Coca-Cola Credit Union is honored to have received the following recognition:
“This recognition is a testament to Coca-Cola Credit Union’s commitment to innovation, community, and engaging members where they are” said Shannon McGill, CCCU’s VP of Marketing. “I’m so proud of our talented marketing team and honored that our work in support of our goal to educate Coca-Cola associates on the benefits of membership has received national recognition.”
In May 2024, Coca-Cola CU introduced our inaugural bottler partner videos, as a way to increase overall awareness among Coca-Cola Bottler associates nationwide. We showcased the credit union as a dedicated financial partner that understands the unique challenges and aspirations of bottler associates. By highlighting the history of the Credit Union and its products/services, we positioned the CU as a reliable and supportive financial institution, no matter where the associates live or work.
Additionally, in June 2024, Coca-Cola CU introduced our Annual Report, where we highlighted our refreshed branding—featuring an updated logo, new icon, and revised mission and vision statements. Our goal was to emphasize our connection to the iconic Coca-Cola heritage and showcase our unique brand identity. We presented key accomplishments "by the numbers", and highlighted community engagement through various volunteer opportunities and member events, both locally and nationally, emphasizing our commitment to corporate social responsibility.
The America's Credit Unions Diamond Awards recognize the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,400 submissions for the prestigious awards. In all, Coca-Cola CU was selected as a winner among 180 organizations from 42 states, and 1 of only 6 Georgia credit unions to be recognized with a 2025 Diamond Award.
