“This recognition is a testament to Coca-Cola Credit Union’s commitment to innovation, community, and engaging members where they are” said Shannon McGill, CCCU’s VP of Marketing. “I’m so proud of our talented marketing team and honored that our work in support of our goal to educate Coca-Cola associates on the benefits of membership has received national recognition.”

In May 2024, Coca-Cola CU introduced our inaugural bottler partner videos, as a way to increase overall awareness among Coca-Cola Bottler associates nationwide. We showcased the credit union as a dedicated financial partner that understands the unique challenges and aspirations of bottler associates. By highlighting the history of the Credit Union and its products/services, we positioned the CU as a reliable and supportive financial institution, no matter where the associates live or work.

Additionally, in June 2024, Coca-Cola CU introduced our Annual Report, where we highlighted our refreshed branding—featuring an updated logo, new icon, and revised mission and vision statements. Our goal was to emphasize our connection to the iconic Coca-Cola heritage and showcase our unique brand identity. We presented key accomplishments "by the numbers", and highlighted community engagement through various volunteer opportunities and member events, both locally and nationally, emphasizing our commitment to corporate social responsibility.

The Diamond Awards recognize the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,400 submissions for the prestigious awards. In all, Coca-Cola CU was selected as a winner among 180 organizations from 42 states, and 1 of only 6 Georgia credit unions to be recognized with a 2025 Diamond Award.